On 20th October I went to visit Sichuan with the American Chamber of Commerce and local government. We visited the site of the earthquake to see the rebuilding projects. The main contributors to the event were Fedex, Cisco and Mircrosoft. I was really impressed with the work government had done to build new homes for the affected people.
The stories we heard were very moving and I realized that Corporate Responsibility (CR) was not about the soft stuff but about the roof over people’s head in times of disaster. The gentleman who showed me round (brown jacket – picture 2) had lost a sister in the Tangshan earthquake (1976) and then survived Sichuan. He was only 40 but had lived through two of the worst natural disasters ever in China. We discussed whether it was better to live or die if your family died. This is not the sort of conversation you have with most people. I had great admiration for him and the other hardy survivors who seemed so hopeful despite the catastrophe.
Chinese people are very resilient. Companies should contribute to China in the bad times and not just ‘take’ in the good times if they wish to remain welcome here.


